Burlington Coat Factory is the latest retailer to drop the label.
The discount department store stopped selling the brand’s clothing and accessories on its website as of Friday, reports Business Insider. The move comes shortly after a number of retailers, including Nordstrom and Neiman Marcus, dropped the line founded by the first daughter in 2007. The New York Times also reported that TJX Companies, parent company of TJ Maxx and Marshalls, sent a memo to stores advising them to remove all Ivanka Trump signs and fixtures and move merchandise into mixed clothing racks.
On Saturday, The Wall Street Journal reported that Ivanka’s fashion brand saw a 32 percent decline in sales over the last fiscal year. Sales for the label’s footwear and apparel dropped more than 70 percent in the second, third and fourth weeks of October compared to the year before, according to internal data obtained by WSJ. Sharp declines were found to have happened in the weeks leading up to the presidential election on Nov. 8.
Nordstrom was the first retailer to confirm it would be severing ties with the brand based on performance.
“We’ve said all along we make buying decisions based on performance. We’ve got thousands of brands — more than 2,000 offered on the site alone. Reviewing their merit and making edits is part of the regular rhythm of our business,” a Nordstrom spokesperson told The Hollywood Reporter. “Each year we cut about 10 percent and refresh our assortment with about the same amount. In this case, based on the brand’s performance, we’ve decided not to buy it for this season.”
Nordstrom’s decision led President Donald Trump to lash out at the retailer. “My daughter Ivanka has been treated so unfairly by Nordstrom,” he wrote on Twitter.